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Email Marketing 101 - What Content Should You Send

In marketing, what you say or show about your businesses is called “content”, and most small business owners typically don't know what to talk about when they're creating marketing content.  If you find yourself there, here are a couple of things you may want to keep at the front for your customers.

  1. Are there promotion sales or promotional discounts that you're offering which people will want to want to know about?  Email marketing can assist and potentially allow you to drive them immediately to a transaction from an email.

  2. Is there news about upcoming events or product announcements (like curbside services)? These popular topics are also worthy content subjects.

  3. If you're a blogger keeping people up to date on your most recent blog post by sending them out directly via email, it can be great content and a way to save time for your audience.

  4. Postcards are also a very lightweight way of visually (with business or product photos) engaging a user without needing to come up with tedious written content.

  5. Promoting your YouTube videos is another great use of your email marketing engine. Sending a screenshot and a link to your YouTube channel can not only draw in additional subscribers, but is a great way to offer additional places of engagement for your audience.

  6. Finally, relationship based communications that allows someone to connect with you in a unique way, can serve as content. Having customers sign up for a user feedback panel, private sessions, or volume discounts can be great content and help you establish a unique personal relationship with your audience.

Easier WordPress Email Marketing

Our intelligent (and super fun) email editor simplifies email creation and pulls your WordPress blog posts, website images and WooCommerce products right into your email content. Leads from your WordPress website, ecommerce store and contact forms are automatically captured and routed into our included Contacts CRM and synced with your email marketing lists.

Start marketing with email